What you should know about Non-Addictive Bravo®

Tobacco Free, Nicotine Free

BRAVO® is the only clinically tested, no-nicotine smoking product in the world today. BRAVO® is made from the leaves of pure fresh lettuce, processed and treated with enzymes and flavored pleasantly with organic herbal extracts. BRAVO® looks like a cigarette, is packaged like a cigarette, draws like a cigarette and tastes (well pretty close) like a cigarette, but... BRAVO® is not a cigarette. It does not contain any tobacco. And here's what's most important to you: since it has no tobacco, BRAVO® is entirely free from nicotine. It has none of that poisonous chemical that science has long recognized, and the giant tobacco industry is beginning to admit, makes tobacco smoking addictive and destructive.

"My life's goal has been to break this deadly addiction"
 by Puzant C. Torigian, D. Sc.

As a college student in New York, I had a challenge. I wanted to develop a practical smoking substance that would be less harmful than tobacco.

Even in those days, medical scientists believed cigarettes were harmful, but in those early days the message hadn't registered on in public.

Through a career at as a research pharmacist, manufacturing and marketing executive in the pharmaceutical industry in both in United States and overseas, I continued to harbor my dream and worked to develop the product that would make it real.

My commitment has taken 40 years to realize. The pro net, BRAVO Smokes, looks and smokes like a cigarette but is made from fresh lettuce treated by a process I have patented. Now, it is available to the public. Because of your commitment to quit smoking--no matter how often you may have tried and failed BRAVO will help you break the smoking habit entirely. It will do it easily, naturally and gradually at your own pace. Thus, there are just two things you need to stop smoking:

1. Your strong commitment.
2. BRAVO to make your commitment work.

Why Quit?

By purchasing a BRAVO Survival Kit, you have demonstrated your commitment to be free of a dangerous and unattractive habit. There are very good reasons to keep your commitment strong. The dangers of tobacco smoking and nicotine addiction are in front of us everyday. There is no longer any question that tobacco smoking causes cancer, heart disease, strokes, emphysema and other ailments. Even the cigarette packages warn that what's inside can kill you. Studies have shown that the individual addicted to nicotine is the more likely person to become addicted to alcohol or other drugs as well. Smoking transforms people into social outcasts.

How does it feel to sneak a break and shiver on the sidewalk or in the parking lot because your office or factory doesn't permit smoking ... or hoping that your boss does not pass by?

Think again of the guilt as you realize your children must share the second hand smoke they know is deadly when you light up at home. Consider the places and experience at which you are not welcome as a smoker: the homes of friends, business conferences, theaters, many restaurants, sports and entertainment events, almost anything to do with keeping fit.

Today, just as sure as they cause lung cancer, cigarettes make second class citizens of the smoker.

Isn't it time to "Be Somebody" and stop smoking?

A Special Message To Women

There is an alarming increase in the number of women who become ill because of smoking. In 1985, lung cancer overtook breast cancer as the leading cancer killer among women. Yet many women keep on smoking. This is an example of the need for strong commitment. It is easier to have periodic breast cancer check-ups than to get rid of an addiction. Women need the help BRAVO can provide. And even the lucky ones who don’t contract disease are apt to lose their looks to smoking. It causes wrinkles, stains the fingers and teeth and fouls the breath, hair and clothing.

Pregnancy is the ultimate good reason to quit. Smokers have a higher risk of miscarriage, premature delivery and neonatal death. Even after childbirth, the mother's milk will carry nicotine to her baby. The risk to women is growing at an alarming rate. Twice as many girls than boys start smoking in junior high school.

What Does Nicotine Do To You?

The human body is able to build a level of tolerance to many poisons. Nicotine is among them.

But it is a powerful poison, and your liver can detoxify only a certain amount of it each day. This amount that the body can handle varies from day to day. It depends partly on your nutritional intake, physical exercise, emotional mood. When the amount of nicotine you ingest exceeds what the liver can handle, you may experience toxic symptoms. Like these:

• Insomnia
• Indigestion
• Constipation
• Hoarseness
• Dizziness
• Nausea
• Dry Mouth
• Irritability
• Sore Gums
• Sore Throat
• Night Blindness
• Gas Pains
• Headaches
• And More...

Think of how distressful your first cigarettes were. Still, you conditioned yourself to tolerate this enslaving habit. You talked yourself into being hooked on in smoking habit.

Now, even the behavior of nicotine withdrawal can give you hope for quitting successfully. The addiction to nicotine is more psychological than physical. Breaking in habit may not be so hard as you imagine, You have developed over years of smoking, a "nicotine mentality". You have hypnotized yourself into believing you are enjoying the rotten taste and foul odor of tobacco smoke. You can break the chain of nicotine habituation. You can wake up from your self-imposed trance and begin to enjoy smoke-free living.

Now, How You Will Do It

The enemy to conquer is nicotine. Remember you have a strong addiction to nicotine. But it is largely a psychological addiction. Your system for a while will tell you it needs nicotine but, through the strength of will and commitment you recognize that this is an addiction of the mind. And your powerful conscious mind can tell your body right back that it can and it will recover from that mental dependence on nicotine.

Do You Really Need BRAVO

Let me be totally candid. Like thousands of other smokers who have succeeded, if you want to quit strongly enough, you can quit cold turkey. Motivation is the key. Not just a casual attempt but a total unyielding will to stop smoking. Ask your friends who have quit smoking when their doctors said: "Stop smoking or update your will." Many needed no further persuasion. They just stopped, with no crutches, no patches or pills. Your motivation will determine how long it will take you to quit.

BRAVO Makes It Easier

With the natural BRAVO lettuce smoke, gaining freedom from the bondage of tobacco is made easier. You smoke a BRAVO instead of an ordinary cigarette, until the time comes when you don't need either one.

In the meantime, you go through the motions of smoking. You get the physical and psychological satisfactions you've associated with smoking, like opening the pack, lighting up, puffing, inhaling.

A smoke at the coffee break and after a meal. You go through the ritual that are associated with relaxing with a cigarette. And while you do so you are quieting your psychological addiction to nicotine. Never mind that you may be fooling your own mind for a few days into believing your getting nicotine. Actually you are nursing your mind back to a healthy reality. And it will work.

You'll find that BRAVO becomes a conversation piece for other smokers who will see the pack you take from a pocket. But generosity can be harmful. Don’t bother to pass the pack of BRAVO around. Smokers not interested in quitting will be sure to criticize, to protect their own habit. Don’t forget that it takes several packs before you come to like any new brand.

BRAVO is the gradual, easy and natural way to quit smoking.

One Of These Three Methods Is For You

Pick the next special day on your personal calendar to start as soon as possible, a birthday, holiday, anniversary. Then do it!

1. Quit Cold Turkey. This is the most courageous and uncomfortable way to discard the smoking habit. Get rid of all your tobacco cigarettes, matches, lighters and ash trays, If you absolutely need a smoke, go outside and smoke one BRAVO to satisfy your craving.

2. BRAVO Alone Method. Destroy all tobacco cigarettes. You will smoke only BRAVO. Keep a record of your individual smokes. If during this second day you have not automatically reduced your smoking, decide on a target for a smaller number of smokes on the third day. Set your own pace for quitting. The important thing is that you continue to reduce the number of smokes you consume.

Many smokers quit successfully after using one or two cartons. You are on your way to a new sense of well being. A feeling that may have left you years ago.

If you are a very heavy smoker, it may take you more time to quit. On the other hand the heavy smoker is the first to feel improved when he switches to BRAVO alone. He or she has more to gain and knows it.

3. Tapering Off Method. Each day you alternate BRAVO with a tobacco cigarette. To make the method even more effective, I urge you to change your own brand. Pick one you don't like. Now you have two new tastes to cope with rather than one you have been used to. Keep a diary, record and reduce the percentage of tobacco cigarettes you are using until you are smoking only BRAVO. At this point you will activate method number one above. Smoking BRAVO only.

Then by the day you have target, you will have quit smoking entirely. And, you are only human. There may be a time when you absolutely want to have a smoke-be smart, make it a BRAVO so you won't get hooked again.

What To Expect From BRAVO While You’re Quitting

• The smoke won't smart your eyes.
• Smoke won't burn your throat.
• A lighter, cleaner ash which shows no presence of certain dangerous carcinogens found in burning tobacco.
• A whole new taste without nicotine.
• Without nicotine, the aroma will be different. Accept the different taste. Enjoy a more pleasant aroma.
• You'll get up in the morning with a fresh taste in your mouth and no nicotine details hammering on the top of your head.

Tips To Help You Quit

1. Keep a diary of your smoking pattern. Progress will keep your mind on the goal and make it reachable.
2. If you have trouble, don't get sore at yourself. Just go right back to your chosen program. And remember, you have two more programs you can follow.
3. Tell your doctor what you are doing. He or she has every reason to want you to quit smoking. Some doctors already are recommending BRAVO as a way to quit. Your doctor will have suggestions on diet, exercise and good habits for you during transition from smoking to health.
4. Treat yourself nicely. An ice cream cone when you need it or a candy bar won't hurt most people and will give a lift of pleasure when you need one.
5. Place support slogans in places where you will see regularly-by the phone, in your office or bedside, even above a mirror in the car. Visual reinforcement is a valuable aid. It motivates you to think about the rewards of success rather than surrender. Here are some suggestions :

*** BRAVO! I'm Quitting ***
*** I Quit Smoking and I'm Ready For Kisses ***
*** Children Don't Need Smoke ***
*** I'm Adding Heartbeats To My Life ***
*** I Can Breathe Again ***
*** We're Having A Healthy Baby ***

Nature Has Been My Ally

I discovered years ago that to survive merely for fun and frolic would be an empty existence. By age 35, 1 was fortunate to have fulfilled my own sense of achievement, having created and developed other successful pharmaceutical products. What next?

There was the dream that I had followed which involved leaving a beneficial legacy to mankind.

As a smoker of a pack and a half of cigarettes, like so many of my friends and business associates, fully aware, (as a health professional) the harm this pleasurable (?) addiction played in our lifestyle, I began to research a workable solution to the problem of smoking addiction or habituation. I experimented with a number of natural substances. After many failures, I recognized that the solution was not in man made science but in nature itself.

I could "cure" and convert garden lettuce leaves into a smoking product that people could accept. At first I saw it as an alternative to tobacco, another brand that people could come to enjoy and go on smoking for years. But the appalling consequences of smoking haunted me and led to the decision to formulate and market the product as the most effective way of giving up smoking altogether.

It took some time for me to come to accept nature as my divine ally. Eventually, my discovery duplicated a process found in nature. By starting with a wholesome vegetable and utilizing natural enzymes, I was able to produce a product to help smokers get rid of nicotine and of the tobacco habit at the same time. This I thought deserved to be called BRAVO.

And so it is.                           
Puzant C. Torigian, D. Sc.
President and Chief Executive
Bravo Smokes Corporation